California Realtors stay busy online

Home Front: California Realtors stay busy online

Where do today's real estate agents go when they go online?
A new survey from their California trade group reveals a new generation of agents obsessed with e-mail, social networking, cruising multiple listing services and publicizing listings on a rising number of Web sites.
Realtors are getting intimate with the Internet (97 percent have high-speed access at home) or getting left behind, says a new California Association of Realtors technology survey conducted in July and August.
Almost half of 400 agents surveyed said they're now using social networking sites "to stay on top of trends in their business." Most popular, with 34 percent using it, was LinkedIn, a network of business contacts. Video site YouTube claimed 13 percent, MySpace 12 percent, Twitter 10 percent and Facebook 4 percent, CAR reported.
Wired agents most consistently seek information on Realtor.com, the Web site of the National Association of Realtors. Ninety-four percent named it as a top site. It's also a top site for homebuyers to look at listings.
After Realtor.com came their local multiple-listing services at 89 percent, their company Web sites at 86 percent and the California Association of Realtors site at 78 percent.
Increasingly, today's agents also appreciate the online valuation site Zillow, classified ad giant Craigslist and Yahoo Real Estate. In surveys three years ago, none of the three was mentioned.
In another break with the past, 70 percent of Realtors now promote listings online:
� 51 percent on Yahoo Real Estate.
� 37 percent on local newspaper Web sites.
� 29 percent on Zillow and 26 percent on Craigslist.
Nearly half the state's 172,000 Realtors carry laptops or tablet computers in the field, mainly to check e-mail and respond quickly, CAR said. Almost 40 percent carry a hand-held wireless device to do the same.
The survey results are based on a random telephone survey of CAR members. The survey has a margin of error of plus or minus ve percentage points. More details: www.car.org.
Mortgage lending bills fate uncertain
We're still waiting on Gov. Arnold Schwarzengger.
As of press time there was no word whether he will sign or veto bills that aim to tighten mortgage lending standards in California and ban loan modification firms from charging up-front fees. Bills to watch include Assembly Bill 260, which bans many risky loans, and Senate Bill 94 and Assembly Bill 764, which prevent loan modification firms from collecting fees before they begin work.
Industry officials and prosecutors are also watching Senate Bill 239, which creates a new felony category in California law for mortgage fraud.
The governor has signed very few bills while awaiting a deal on water issues. He has until Sunday to decide.
While we're addressing deadlines, there's also no word on whether a federal $8,000 homebuyer tax credit will be extended after expiring Nov. 30. (The House voted Thursday to extend for one year the credit for military service members who have served at least three months overseas in 2009).
The fate of the expired $10,000 tax credit for buyers of new California homes also remains uncertain.
Rates stay below 5 percent
It's like spring again for mortgage rates. Much like March, April and May, they've marked two weeks now below 5 percent � just as the sales season begins a fall and winter slowdown.
Mortgage giant Freddie Mac pegged this week's national average at 4.87 percent, plus points, for the benchmark fixed-rate 30-year loan.
That's down from 4.94 percent last week and the year's 14th week below 5 percent.
For Sacramento buyers, locking in a $200,000 loan this week is about $90 a month cheaper than in June, when 2009 rates peaked at 5.59 percent plus points.
Falling rates are generally a sign that investors believe the economy is weak and won't produce an inflationary spiral any time soon.
With rates falling for six straight weeks now, the Mortgage Bankers Association reported a 19-week high in mortgage applications this week.
Most aren't buyers. Two-thirds of applicants nationally want to refinance.